1 hour ago
I could probably come up with some woo-woo story of how my name came to be or how a fox has long been a sacred symbol in my life. 🦊 But it wouldn’t be the truth.
When I decided to start my business, it was June 2017. I bought a new laptop, chose my name, bought my domain and designed my logo all in the span of a few days. It was a bit manic.
When it came to my name, I kept throwing words together, googling them and finding that a company with that name already existed. I was getting nowhere, so I started plugging words into a random name generator that paired your chosen words into all possible combinations. I’m not sure why I added Vixen into the mix, but of all the combinations, Brand Vixen stuck out to me. And most importantly, it was available.
I was a little worried about the connotation of Vixen. But as soon as I remembered that a vixen is a female fox, I decided to run with it. Foxes are often equated with quick wit, cunning, trickery and even magic. On my best days, I’m clever, but I can be a bit tricky, too!
Sure, if I had waited, I might have gone on to find a name more “suited” to what I do, and maybe my logo would be a bit more polished. But would it be better or would it just be different and still come with its own set of challenges? What opportunities would I have missed by not being “ready” to receive them?
If you wait until everything is perfect, you’ll waste a lot of time overthinking, and you may miss a lot of opportunities. And guess what? It’ll never be perfect. Not you, not me and not our competition. (Maybe Chris Hemsworth, but that’s IT.) So, if you’re waiting to get started, just go for it! Jump in and figure it out as you go. That’s what we’re all doing!
What’s the story behind your company name? Did you know right away or did it take you a while to settle on a name?
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