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Today is the birthday of Chuck Palahniuk (affiliate link), born in 1962 in Pasco, WA.
Palahniuk burst onto the literary scene with the 1996 novel Fight Club, narrated by an unnamed, sleep-deprived man. The narrator meets another character named Tyler Durden.
Durden introduces the narrator to an underground fighting club. The club becomes a form of therapy for the narrator.
A movie version of Fight Club, starring @bradpittofficial and @edwardnortonofficial , released in 1999.
Palahniuk’s written many novels, including 2001’s Choke and 2007’s Rant.
Fight Club, though, continues to generate opportunities for Palahniuk. For example, Chevrolet paid him for the rights to mention Fight Club in a TV ad in 2001.
But for Super Bowl 50 in 2016, Palahniuk said a bank approached him about using some lines from Fight Club in a TV commercial. When Palahniuk suggested that he be in the ad instead of an actor, the agency representing the bank declined. “It’s not that I was too dignified or my principles were too high. It’s that I asked for too much money, I don’t deliver enough eyeballs,” Palahniuk said.
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