9 hours ago
One of the greatest advertising campaigns is "Be Stupid" by Diesel. This campaign was a huge success. You can see some print ads examples in my post.
This global campaign was created by an ad agency called Anomaly. They oriented for youth, and motivated them to act stupid, be fearless, take risks, enjoy life, listen to your heart.
And now a bit about the philosophy of stupid... 🌵 Diesel Stupid Philosophy🍀
Like balloons, we are filled with hopes and dreams. But. Over time a single sentence creeps into our lives. Don’t be stupid. It’s the crusher of possibility. The world is full of smart people. Doing all kind of smart things… That's smart.
Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains…
but stupid has the balls. The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didn't have stupid thoughts wed have no interesting thoughts at all. Smart may have the plans… but stupid has the stories.
Smart may have the authority but stupid has one hell of a hangover. Its not smart to take risks… Its stupid.
To be stupid is to be brave. The stupid isn't afraid to fail. The stupid know there are worse things than failure… like not even trying.
Smart had one good idea, and that idea was stupid. You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant.
So, BE STUPID
#ad #advertising #campaign #canneslions #diesel #bestupid #succes #life #instagood #instalike #instafollow #instagrammers #followme #picoftheday #photooftheday #awesome #amazing #marketing #creative #design #print #stupid #motivation #inspiration #travel #art #like4like #likeforlike #follow4follow #likeback